Panadol launches strategic OOH campaign

• New OOH campaign for Panadol
• Centred at Clementi station
• )&M and Mindshare involved

Panadol has launched an out-of-home advertising campaign, using SMRT Media's Clementi station to strategically capture its target audience. 

Mindshare was the media agency involved while Ogilvy & Mather looked after the creative business.

According to a spokesperson from GlaxoSmithKline's consumer healthcare division: "Panadol wanted to speak to it target audience in a media space which was uncluttered with other brands shouting for attention like the overtly cluttered city areas like Cityhall, Raffles and Orchard.

"Various heartland areas were identified as the areas where the 'core target audience' resided and this gave a unique opportunity to the brand. Panadol believes in having a 360 degree communication with it target audience to build real engagement with it consumers and that's where this strategy comes into play."