BBDO takes away Kapal Api
Published: Apr 16, 2009
- BBDO wins creative account for Indonesia's largest-selling coffee brand.
- Incumbent of eight years, Lowe & Partners Malaysia declined to pitch.
Malaysia - PT Santos Jaya Abadi has appointed BBDO Malaysia to the creative account for its Kapal Api Coffee product which is Indonesia's largest-selling coffee brand.
The account came into play less than two months ago when as many as three agencies pitched for the creative account. Incumbent of eight years, Lowe & Partners Malaysia declined to pitch for the business.
Both BBDO and Lowe declined to comment on the news, however sources close to the pitch confirmed.
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