Club Med appoints WOM

• WOM wins Club Med
• Tasked with all publicity and media matters
• Comms DNA previously handled the account 
  

Singapore - Public relations agency Word Of Mouth Communications (WOM) has been appointed on a six-month retainer basis by Club Med Singapore, starting May this year.

The agency will be involved in the planning and execution of all publicity and media matters, with a focus on the resort's all-inclusive package concept, organising and hosting media familiarization trips.

Club Med's PR account was previously held by Comms DNA.

"We are delighted to be working with Club Med to help communicate the resorts' unique concept, experience and spirit, starting with media familiarisation trips to Club Med Cherating and Phuket in preparation for NATAS Fair in August," Jansen Siak, managing director, Word Of Mouth Communications, said.