Truly Business portal to lure investments

• Tourism Malaysia goes for business travelers
  
• One-stop portal to showcase business opportunities
  
• MICE tourism generates 30% more income for Malaysia

Malaysia - In an attempt to draw the business crowd, the Tourism Ministry has launched the Malaysia: Truly Business website with the ISC Group.

Newly sworn-in premier Datuk Seri Najib Tun Razak, applaud the tourism ministry's pro-active sponsorship of this significant business information website to attract the attention of the world's "captains of industry".

Leveraging on the highly successful "Malaysia: Truly Asia" campaign, the ministry hopes to become a resource for potential investors to research and evaluate the country as a business and investment destination.

The portal contains facts of the country displaying the opportunities in various sectors and also directs visitors to other business agencies.

Minister Datuk Seri Azalina Othman Said regarded the website as a response to the call for the country to start attracting more foreign investments.

"Selling the country as a business destination will also further enhance tourism arrivals and receipts and it costs almost the same to market to a MICE tourist as to an individual tourist.

"However, an individual MICE tourist generates approximately 30% more income for the country and they generally come in large groups and when multinational companies establish their operations here, they also bring numerous expatriates who do extensive travel within the country, as well as host regional business meetings in Malaysia," she added.

The ISC Group which has a nine-year relationship with Tourism Malaysia, developed the initiative as part of its ongoing efforts to promote Malaysia to the world.

ISC Group's founder and President/CEO Austen Zecha said: "Having worked closely with Tourism Malaysia over the past nine years, we are in a unique position to most effectively convey the message that Malaysia also means business to the world."