Angsana projects to Formul8

Singapore - Angsana Resorts, a subsidiary of Banyan Tree, has tasked Formul8 to handle a series of projects and Marketing understands BBDO will continue to be AOR for Banyan Tree.

Formul8 is currently working on ATL/BTL/interactive executions for an Angsana project and has previously worked with Banyan Tree on several projects including work on the Banyan Tree Residences as well as Banyan Tree Private Collection print and website collaterals. The agency is also in the midst of redeveloping the new Banyan Tree website due to be launched around September 2007.

BBDO has confirmed with Marketing that they did not compete against Formul8 for the business as previously reported. Banyan Tree could not be reached for comment.