Lenovo reviews media, incumbent opts out
Published: Apr 03, 2009
- Lenovo calls media review
- Mindshare opts out
- First round of shortlists announced
Regional - Lenovo has called for a regional media review, with incumbent outfit Mindshare opting not to participate.
Confirming the development, Lenovo spokesperson said Dentsu, DWA and Mediaedge:cia have made it to the second round with the final decision yet to be made.
Ashutosh Srivastava, Leader for Mindshare in Asia Pacific, said: "Given the declining economic environment, Lenovo are re-structuring their operations in ASEAN, and changing their commercial requirements and resources in the area of marketing services and hence we agreed with them not to be part of the current review process."
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