Fox picks Waggener Edstrom for PR
Published: Apr 01, 2009
- FIC appoints PR agency in Singapore
- Retainer covers numerous brands
- Aim to promote & drive brand awareness
Singapore - Fox International Channels (FIC) Asia has appointed Waggener Edstrom as its public relations agency in Singapore.
This new retainer covers FIC's factual and general entertainment brands such as the National Geographic Channel, National Geographic Channel HD, Nat Geo Adventure, Nat Geo Wild, FX, FoxCrime and Baby TV. As the agency of record, Waggener Edstrom will provide integrated communications services to promote, drive subscriptions for, and raise brand awareness of these channels in Singapore.
"In Waggener Edstrom, we found an agency with the creative energy and a strong understanding of how to connect and communicate with the local trade community as well as consumers, taking our brands to the next level," Sonia Jackson, senior vice president of marketing for Fox International Channels Asia, said.
"We look forward to closer engagement with our invaluable trade partners and TV audiences in Singapore opening up FIC's unique brand power to them."
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