SPH unveils new look

• SPH unveils corporate logo
• Celebrates 25th anniversary
• Revamps corporate website
  

Singapore - Singapore Press Holdings (SPH) has celebrated its 25th anniversary by unveiling a new corporate logo which better represents its current portfolio and future direction.

The new logo was unveiled today at SPH's headquarters, with guest-of-honour President S R Nathan playing a key part in proceedings. President Nathan was executive chairman of the Straits Times Press from 1982-1988 and an SPH director from 1984-1988.

Explaining the rationale for the change in corporate logo, SPH chairman Tony Tan said in his speech: "With SPH moving beyond print, it is time to rebrand ourselves to better represent our current portfolio and future direction.

"While print remains our core business, we also have a wide spectrum of other businesses to complement each other and serve everyone. The new logo's design portrays SPH's initiative in engaging and connecting with all our stakeholders. Its colours and typefaces reinforce SPH's stature as a leading media organisation - confident, authoritative, yet approachable."

The SPH corporate website has also undergone a major revamp, adding new features and sporting a new look and feel. The remodeled website has a modern, clean design format for easy viewing and better navigation.

Paragon, the shopping mall, has lined up a series of free concerts in April and May to celebrate the 25th anniversary.