Wieser to lead Magna forecasting team

• Wieser takes global role 
• Former Wall Street analyst
• Focus on emerging media markets

Hong Kong – Interpublic-owned ad forecasting group Magna has promoted Brian Wieser to global director of forecasting, with an specific focus on emerging media markets.

As director, Wieser will lead the aggregation of local market intelligence across regions to enhance Mediabrand’s efforts to provide media investment data, cost savings and revenue generation.

“Brian has been operating in the emerging space for Magna for quite some time, during which he has built a solid reputation for accuracy while creating high demand for his forecasting work,” Elizabeth Herbst-Brady, president of Magna, said.

“Brian’s unique analytic style and refined understanding of the complexities of emerging technology will make him an unmatched strategic guide for our industry.”

Wieser is a chartered financial analyst who joined IPG from Deutsche Bank and Lehman Brothers.