Third year for J.P. Morgan and Upstream Asia

• J.P. Morgan reappoints Upstream Asia for race
• Third year in a row
• Managing end-to-end PR programme

Singapore - J.P. Morgan has reappointed Upstream Asia as the official PR agency for this year's J.P. Morgan Corporate Challenge in Singapore.

For the third year running, Upstream Asia will work with J.P. Morgan's Corporate Communications team to manage an end-to-end PR programme for the event which includes strategic communications and counsel, media relations and brand development, profiling opportunities and event publicity, as well as the facilitation of the appointment of media partners for the event.

"The J.P. Morgan Corporate Challenge is a unique experience that marries sporting prowess with corporate team building, and is one of the key events on the Singapore corporate calendar," said Mr Philip Lee, Chief Executive Officer of J.P. Morgan in Singapore.

"It exemplifies the spirit of achievement and inspiration that the bank seeks to cultivate, and one that we hope, is shared by other like-minded corporations. Upstream Asia has proven its ability to promote this winning spirit for the past two years and we look forward to working with the firm in 2009," he added.

The JPMCC is a road race which is open to teams of employees from all businesses, corporations and government agencies.

Mike Liew, Upstream Asia's Managing Director for Southeast Asia & Singapore said, "We are honoured to have been selected again to publicise the JPMCC, which is a fantastic event that will motivate companies and employees during these challenging times."

The JPMCC gets underway at the Esplanade Drive at 6pm on 16 April and finishes at the F1 Pit Building along Raffles Avenue.

In other news for Upstream Asia, ad:tech expositions, a conferences and exhibitions organizer for the global digital marketing community, has also appointed the agency to handle media relations and publicity for the return of its Singapore conference in June this year.