The art and science of connecting with consumers
Marketing-interactive.com

Latest Magazine Dot Archive dot Marketing Events dot Events Calendar dot Senior Appointments dot Tip off


Chin to lead GolinHarris Shanghai

By: Matt Eaton, China – Shanghai
Published: Mar 16, 2009

Shanghai – GolinHarris China has been given an additional kick with Coke and Unilever signing up its Food & Beverage practice for project work.

John Morgan, regional managing director for Greater China, said since launching the practice in late 2007, Coke and Unilever will join other prominent brands such as Zespri New Zealand Kiwifruit and Nestea.

GolinHarris will play a strategic consulting role in PR with Coca-Cola on its campaign to promote Coke with Meal theme.

Unilever has rehired the PR agency to run its 2009 Foodsolutions program, marking its second year of service for the campaign dedicated to expanding and enhancing Unilever's brand awareness as one of the world's leading global food service businesses.

In a related move, Sarah Chin (pictured), Food and Beverage practice leader in China, has been promoted as director of its Shanghai office with immediate effect.

She will report directly to Morgan and take on responsibility for further developing the consumer marketing practice and its client relationships while maintaining her F&B role.




Companies featured:

  • Golin Harris
  • Coca-Cola
  • Unilever