Iris names board director global retail lead

• Jane Perry appointed iris board director
• To lead a global retail centre of excellence for Sony Ericsson
• Relocates to Singapore from London
  

Singapore - Integrated marketing agency iris has appointed Jane Perry as a board director for its Singapore office and tasked her with leading a global retail centre of excellence for client Sony Ericsson.

The centre aims to bolster the agency's retail credentials with new clients as well as existing ones, which include adidas, Diageo, Yahoo! and Unilever, and will spearhead the sharing of retail best practice around the network.

Perry has been based in London heading iris' Sony Ericsson global team since June 2008, and the new role will see her relocate to Singapore.

"I first tried to hire Jane almost two years ago, so it's great to finally get Jane on board as part of our team here in Singapore," Richard Bleasdale, iris' Regional CEO for Asia Pacific, said.

"With her deep knowledge of retail in the cutting edge Asian market, Jane is the ideal candidate to lead our new global specialist team. And as clients increasingly take a more strategic approach to their retail marketing strategies, its clear Jane and her team will have plenty to offer."