The Upper Storey engages new identity

• Upper Storey launches revamped site & corporate identity
• Consumer-centric focus more relevant
• New logo launched in tandem

Singapore - Digital agency The Upper Storey has refreshed its corporate identity and revamped its website to allow brands to see exactly what is being said about them.

The site's ‘About You' section shifts the focus on the brands by giving them a taste of what is being said about them on websites, blogs and social networks. It also acts as a conversation piece with new clients that The Upper Story can expand on when pitching its approach to digital marketing.

The Upper Storey has also launched a new logo in tandem with the new website, designed to symbolize the new energy at the agency.

"Our 'About You' section is a great thought-starter and a sign of us putting consumers at the core of everything we do," Agency co-founder Prakash Kamdar said.

"Now, more than ever, your brand lives in the hands of people, and the first step towards helping clients manage their brand in a measurable way is knowing what is being said."

Business director Euan Wilcox said: "Marketers often question what their brands mean to consumers, because they now recognise that what matters most is not what they claim about themselves. With the digital culture of open sharing, consumers are very much in the driving seat. And there's no better way to develop creative, effective marketing experiences than to listen to them."

Having opened its doors in 2001, The Upper Storey's client list includes Nokia, Dell, OCBC, Nikon, Sony and the Singapore Tourism Board.