Leo Burnett's Tutssel to address AdFest

• Leo Burnett CCO to talk at AdFest
• Tutssel to shed light on ‘People Era"
• To discuss brand expectations

Pattaya - Leo Burnett Worldwide chief creative officer Mark Tutssel will shed light on life overseeing one of the world's largest advertising networks at AdFest.

Titled ‘Wildfire: Creativity, with a Human Touch', Tutssel will explain his belief that we are currently living in a ‘People Era'.

"Everything that matters in the advertising business begins and ends with two things - people and behaviour," Tutssel said.

"This year at AdFest we will identify some of the most successful brands of the 21st century. We'll explore new forms of advertising that feel more like real life than marketing. We'll talk to people from all over the world about what they expect in return from the brands they invest their valuable time and money in. We'll show what turns a buyer of your brand into an advocate."

Tutssel oversees the work of 94 global offices and his work has been rewarded with every major creative prize, including the Cannes Grand Prix. Prior to becoming the worldwide CCO, Tutssel was executive creative director of Leo Burnett London.