Coke Zero looks for user generated optimism

• Coke Zero launches user generated effort  on Eyeka
• $10,000 up for grabs
  

Singapore - Coke Zero has launched a video contest on online creative community, Eyeka Asia which asks local consumers to demonstrate that impossible is possible through video or animation for a $10,000 cash prize.

The contest, which runs till 23 April, also gives Coke Zero drinkers the chance to have their work broadcast on television.

"Coke Zero is about making the impossible, possible. Our product exemplifies that. Just as how Coke Zero has proven to the world that it is possible to have the real taste of Coke and zero sugar, we want to inspire our youths to similarly rewrite their rulebook to create real positivity for themselves," Ng Hui Ling, assistant brand manager for Coke Zero, said.

Coke Zero launched in Singapore in March last year and recently revealed how marketing had helped the new entrant record strong market growth in its category.