Pixel advances towards China domination

• Pixel Media appoints Danny Tsang as GM for Shanghai office
• Operation aims to grow market share and tap vast online ad market
• Pixel SH to educate ad industry and implement best practices

Shanghai - Pixel Media has appointed Danny Tsang (pictured) as its first general manager for the Shanghai office and outlined aggressive plans to build its share of the Greater China market. 

His appointment will cement Pixel Media's presence in the country to further develop its abundant growth opportunities and fast growing online ad activities.  

Tsang will develop and implement Pixel's business strategy for Shanghai by seeking new business opportunities, putting best practices in place and educating the industry of online ad benefits as well as fostering closer working relationships with web partners.  

He reports directly to Kevin Huang, CEO for Pixel Media.

"The appointment of Pixel Shanghai's first general manager is a strong and continued commitment of ours to the development of our China operations, the continued delivery of quality online media solutions to our advertisers, agencies and website partners and to the Chinese online market as a whole," Huang said.

He explained that the overall online ad market in China is estimated to be about US$2billion. He added it will help drive business forward by putting a key leader in the world's largest digital market.

Huang said, "Internet is mass media" in reaching consumers. He observed that more clients are shifting their ad budgets to online as it is a more accountable and cost effective media.

He hoped Pixel's strong presence in China will help shape up some best practices such as the lack of standard ad formats and coming up with consistent metrics for online ad tracking.  

Danny Tsang, general manager for Pixel Shanghai said China now has the world's largest internet population with over 298 million active users and that number is growing rapidly with only a current 22.6% internet penetration according to the China Internet Network Information Centre, which presents many exciting opportunities for advertisers and publishers to market their products and services.

"I look forward to playing an active role in helping the advertising community as well as website publishers to deliver quality solutions to them by deploying proven solutions coupled with creative ideas and best practices," he added.

Prior to Pixel, Tsang was group account director at OgilvyOne Worldwide Hong Kong where his clients include Nokia, eBay Hong Kong, American Express and Smartone-Vodafone.

Before OgilvyOne he was account director at XM Beijing managing the Nokia account for all online development work in China. He also held various online media related positions at Tribal DDB, XM Hong Kong and Engage Asia.

Pixel Shanghai was established in mid-2007 its advertisers include Disney, China Telecom, Martell while website partners include mass internet portals such as Sohu as well as niche specific website destinations for Chinese internet users like Qunar.com.