Prestige bucks slowdown with new launch

• First foray into Mainland China
• JV with retail group Walter Brown
• Launch of 12cm Media
  

Hong Kong – The publisher of Prestige and Cotai Style Macao have added yet another title to its growing stable of uber-luxury magazines.

The latest offering Maison Mode, marks the company's first foray into the China market and will be targeted squarely at VIP customers of upmarket retail group Walton Brown.

The twice yearly magazine officially launches from Monday (2 March) and will be published under 12cm Media, an affiliate company to 3cm Media, which publishes Prestige Hong Kong.

Maison Mode will be targeted to affluent trendsetters at nine Maison Mode malls across mainland China - Beijing, Changsha, Chengdu, Chongqing, Shanghai, Shenyang, Tianjin and Urumqi.

Under the partnership 12cm Media will be responsible for producing the entire magazine, including editorial concepts and content, art direction, photography, styling and advertising sales.

The launch also signals the comapny's expansion into Mainland China, which Anne Lim-Chaplain, group managing director at Prestige, said would continue throughout 2009.

The stable of titles under Lim-Chaplain's group now includes Prestige, the expanded Cotai Style Macao and luxury business title Power.