Tiger Airways signs Kingsmen for OOH deal

Singapore - Tiger Airways has appointed ambient advertising specialist Kingsmen Ooh-media on a project basis to market its aircraft and internal advertising opportunities.

Kingsmen Ooh-media is tasked with marketing the airline's ambient media sales channels around the Asia Pacific region.

"Tiger Airways has a media solution for marketers who are looking for new frontiers in advertising opportunities. Companies now have the opportunity to brand an entire aircraft with its corporate colours and communicate its commercials to a captive audience on board flights," Rosalynn Tay, chief marketing and commercial officer of Tiger Airways said.