Enfatico hit by struggling tech sector

Asia Pacific - Enfatico, the WPP agency set up to service the global Dell account, has revealed 8% of its workforce worldwide will be laid off as part of a restructure.

A staff memo released on Wednesday (25 February) said the difficult decision was a direct result of the global recession, with particular reference to the technology sector.

While no mention was made of Dell budget cutbacks, the carefully worded statement sent on behalf of Enfatico CEO Torrence Boone (pictured), said Dell continues to "proactively manage its operating expenses, including marketing expenditures, to map to these new realities."

As yet, it is unclear what the news will mean for its Asia Pacific operation, but Boone said it will undoubtedly apply new pressures to the young agency.

"It is critical that we remain focused on teamwork, support and possibility," he said.

"The best organizations come together during times of difficulty and often emerge stronger when the storms pass. We must stay unwaveringly committed to Dell and its business results - our unique partnership will be a source of strength for both organizations."