P1 plays out fastest WiFi service in town spiel
Published: Feb 26, 2009
- P1 launches campaign to increase brand awareness and product offering
- Roadshows to be held in KL, Selangor, Penang, Kedah, and Johor
Malaysia – Newbie WiFi player entrant Packet One (P1) has launched an integrated campaign targeting dial-up connection consumers.
The campaign which includes banners and buntings as well as online claims to offer the fastest WiFi service in town with P1’s Home Lite RM49 package.
Kenny Wong, chief marketing officer said to spread the message about the packages, the WiMAX company will embark on roadshows in Kuala Lumpur, Selangor, Penang, Kedah and Johor until the end of March.
Creative Juice Sil handles P1’s creative account while SymWorld is responsible for buying the media space.
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