Dutch Lady to milk study for marketing gems?
Published: Feb 17, 2009
- Dutch Lady Malaysia invests an estimated RM500,000 on nutrition study
- Partners with Universiti Putra Malaysia’s Faculty of Medicine and Health Sciences
- Findings may be used in future marketing messages
Malaysia – Dutch Lady Malaysia has not ruled out using the findings of an estimated RM500,000 investment on the study of milk nutrition and its effects on Malaysian children’s mental performance in future marketing messages.
The study will be conducted in partnership with Universiti Putra Malaysia’s Faculty of Medicine and Health Sciences.
At this early stage, a Dutch Lady spokesperson could only confirm the findings would be used as educational material.
"As our business revolves around nutrition, we aim to be recognised as 'experts in nutrition' and not just a mass manufacturer. This project and our partnership with UPM underline our serious commitment to strive towards this goal," Hans Laarakker, Dutch Lady Malaysia MD, said.
He added that once completed, the local project will earmark a new chapter towards greater awareness and understanding of local children’s nutritional needs.
