Pizza Hut asks 'Hot or Not?'

• New Pizza Hut campaign
• Created by JWT
• Promotes delivery service

Singapore - Pizza Hut has launched a JWT-created campaign to communicate the brand's new delivered hot or get-one-free guarantee.

The campaign launched with bus stop teasers which read 'With this dot, my family can enjoy a hot meal even if I have to work late'. The 'dot' refers to Pizza Hut's Hot Dot which is a heat-sensitive sticker that changes from black to white to reveal the word 'Hot'.

The Hot Dot sticker will be placed on every pizza box and the company said a free next pizza will be given to the customer if it isn't 'Hot'.

"The 'Hot' guarantee is a promise we would like to make to our customers to strengthen their trust in our brand. This Hot Dot campaign was the reason behind JWT's winning of the account as we believe it has great insights and an intriguing creative angle," Juliana Lim, director of marketing for Pizza Hut Singapore, said.

The campaign will include print and TVC executions as well. JWT won the Pizza Hut creative account in late October last year, following a review.