OMG names regional insights head

Regional - Omnicom Media Group (OMG) has hired TNS' client service and insights director Guy Hearn as its new regional director of communication insights.

Hearn, who will be based in Singapore, replaces Florence Oong in the role. His brief will be to lead OMG's research unit to attract new business leads and to expand the company's consumer understanding and planning expertise.

Before his stint at TNS Singapore and Hong Kong, Hearn worked in Australia in both the public and private sectors. He has around 20 years of experience working in industries such as FMCG, tourism, research and finance.

"At OMG, we believe in adding depth to our service offerings and research is one key area in which we can achieve that.  We are delighted to have Guy join us.  I am confident that Guy's experience and expertise will further elevate the market research and insights initiatives and contribute to our already wide-ranging portfolio of research tools," Barry Cupples, CEO of OMG Asia Pacific, said in a statement.