MediaCorp goes Live

• MediaCorp named ad sales rep
• Responsible for Singapore
• Will head LiveJournal's sales force
  

Singapore - LiveJournal Inc has partnered with MediaCorp for its islandwide advertising sales and campaign delivery.

The agreement will see MediaCorp manage and direct the social media brand's salesforce worldwide.

"MediaCorp has been a pioneer in the integration of new media into the advertising portfolio. That, combined with their global perspective, makes them the ideal partner to promote the value of the LiveJournal brand worldwide," Benjamin Wegg-Prosser, the director of corporate development for SUP, the owners of LiveJournal, said.

"With a ten-year track record of innovation, combined with strong growth in the United States, Russia, and Singapore, LiveJournal is one of the world's most interesting social media companies," Steven Chan, senior vice president of the interactive media division of MediaCorp, said.

Since its launch in 1999, LiveJournal, one of the world's first blogging platforms and social media brand, has garnered a user-base of over 18 million accounts worldwide.