DBS picks Euro and MPG
Published: Feb 04, 2009
- Euro RSCG & MPG win DBS
- DDB and PHD miss out
- Official statement to follow
Singapore - DBS has selected Euro RSCG and MPG as its new creative and media agencies, with Omnicom pair DDB and PHD missing out.
DBS confirmed the appointment to Marketing this afternoon, with an official statement expected soon.
The pitch came into play in November last year and began with three contenders, the third being Ogilvy's David and MindShare. DBS shorlisted down to the pairings of Euro RSCG and MPG, and DDB and PHD, in January.
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