Fight back: What will you defend Singapore?
Published: Feb 04, 2009
- Total Defence campaign launches
- H&K, Nerf & JCDecaux involved
- Encouraging Singaporeans to join the cause
Singapore - National education office Nexus has today launched an advertising campaign in line with the 25 years of total defence commemoration theme of ‘What will you defend?'.
The campaign is aimed at aimed at encouraging Singaporeans to play their part in defending the country in their own way, and features 12 residents from all different walks of life.
Hill & Knowlton is looking after the PR duties of the campaign, and worked with Nerf Creative and outdoor advertising media partner JCDecaux in producing the advertisements.
The ads launch today outside ION on Orchard Rd and will continue for a month - while further ones will roll out on buses and bus-stations around Singapore as well as selected MRT and train stations at staggered intervals throughout February. The campaign also includes the site www.whatwillyoudefend.sg/ from this Friday.
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