DIA wins historic CAAS work

• DIA to handle branding for new entity
• Entity formed to managed Changi Airport and CAI
• DIA wins tender ahead of 17 other agencies

Singapore - DIA Brand Consultants has been appointed to handle the branding and identity design for a new corporate entity formed to manage Changi Airport and CAI, Changi's International development division. 

The new entity - which goes by the working title of NewCo for now - will be separate from the Civil Aviation Authority of Singapore (CAAS), which will remain as the regulator, and DIA will be looking to launch the new brand in July. The tender is worth $180,000 and DIA beat 17 other agencies for the business.

NewCo will be given maximum operational autonomy to develop and compete as a true airport operator rather than just a management contract operator. Roles which are strategic or regulatory are retained in the restructured CAAS (NewCAA) while the rest will be grouped under NewCo.

DIA Brand Consultants has been in Singapore, its regional hub, since 1995 and in the past has done rebranding work for NTUC and The Labour Movement, OCBC Bank as well as the National Library.