Collins axed from Rapp

Malaysia – Direct outfit Rapp Collins is kicking off the new year with a change of name to simply Rapp to bring the Malaysia shop into sync with the global brand's streamlined position.

This new branding is the manifestation of Rapp’s view of the future of direct marketing and to emphasize the leadership position as a cohesive best-in-class global direct marketing network.

“Over the past few years, we saw people engaging with brands in a very different, much more inter-related way, so we have honed our data and insight tools as well as our creative strategy and product. We have built the platforms, tools and processes that would help us provide sophisticated insights and ultimately allow us to provide our clients with compelling consumer experiences executed across all relevant touch points. This is who we have become and this is what the new Rapp represents”, said Lim Wai Yee, Rapp Malaysia’s newly appointed COO.

“So now, as we embrace the new year, we introduce you not only to a new name, logo and belief but we offer sharp solutions to match impressive capabilities.”