JWT adds Lux planners

Singapore - JWT South East Asia planning director Pete Heskett has announced the addition of two new senior planners, Gino Borromeo and Ida Siow, who will support the Singapore office as well as work on the global Lux account.

Borromeo joins JWT from Saatchi & Saatchi, where he worked on Sony Ericsson and the Economic Development Board among other things.

"As a planner, it's exciting to join an agency with the planning history and pedigree that JWT has. Also, working on a global account like Lux is a challenge that's difficult to ignore," he said.

Prior to JWT, Siow worked for DDB Singapore and has worked at the Ministry of Finance and Ministry of Information, Communications and the Arts.

"While I was considering several different opportunities, I was really impressed with JWT's vision for building their planning department and working closely with the creative team," she said.