LG Electronics installs top marketer

Singapore - LG Electronics has appointed Jeff Cheh Jin Hak as managing director for Singapore, where he will head marketing for South-east Asia. 

Cheh has over 17 years experience in the electronics industry and is charged with the leadership of LG's sales, marketing and operational functions in Singapore as well as ASEAN emerging markets such as Sri Lanka, Pakistan and Bangladesh.

He was previously the regional business leader for LG's mobile communications businesses across Eastern Europe, Russia and CIS markets and was instrumental in the successful reorganization and turnaround of LG's regional business. Cheh was also actively involved in localized product development and channel marketing processes.

"I am honoured to have been appointed to helm LG's business in Singapore and in the sales and distribution growth of our Singapore and emerging ASEAN business. As we enter a period of new challenges, my team and I will focus on further development and execution of LG's business strategies and operational efficiency planning in Singapore," Cheh said.

This news follows two key marketing appointments made by LG Electronics Asia at the beginning of the month.