Jebsen renews business strategy

Hong Kong- Marketing and distribution group Jebsen has taken a new strategic approach to consolidate its business, dividing its 200 clients into four categories: Consumer, Beverages, Industrial and Luxury.

Jebsen made the announcement last week at the Jebsen Cup Race Day, Jebsen Centenary Vase, a race worth up to $2.3 million.

Helmuth Hennin, group managing director of the Jebsen Group, said the group will be well positioned to leverage its market leadership and know how to better serve the needs of its discerning customers and partners by aligning its focus along specific business units.

The group appointed Waggener Edstrom as its PR agency for Hong Kong and the Greater China back in November last year to raise its profile of its corporate brand.