RedWorks Ready-to-eat
Published: Jan 20, 2009
Singapore - RedWorks Singapore has beaten Grey and local agency Flip to win 7-Eleven's new Ready-to-eat (RTE) business.
The agency's scope of work will include strategy, retail branding, new logo development, packaging design, ATL launch activities and monthly combo meal promotions.
Initial work on the account has already debuted, with the agency providing logo design and packaging design strategy for 7-Eleven's Ready-to-eat Sandwich line. More work is expected to follow shortly.
The news follows the agency's recent hiring of Dean Cloke as general manager.
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