TBWA lands Corona brief
Published: Jan 14, 2009
Singapore - Grupo Modelo has appointed TBWA Singapore to handle creative for its beer brand Corona in Asia.
TBWA Singapore will become the agency of record for Corona across the entire Asia region, which is the first first major advertising role that Corona has awarded here.
"The team at TBWA Singapore have shown that they really understand the unique values of the Corona brand and we are delighted to be working with TBWA as we continue to develop our business across the Asia region," Sergio Inclán, Grupo Modelo's director for Asian markets, said.
Corona Extra is currently the fifth most popular beer worldwide and the only Mexican brand among the top ten.
TBWA Singapore Pte Ltd Related Stories:
- Job losses as TBWA recalibrates
- TBWA\Tequila Singapore reshuffles digital line-up
- SIA lead Ng to exit TBWA\Tequila
- Locals to judge at Cannes
- Bling still special despite downturn
- Singapore creativity: Much ado about nothing
- Standard Chartered to launch campaign
- Kelly resigns from TBWA\
- Tembulkar moves to Europe
- Singapore gets 41 shortlisted at Clios
- Singapore agencies set to grab D&AD honour
- Barclays targets 'everyone'
- Publicis Guangzhou appoints Low as GM
- Murder it wrote
- M1 sees spike in new sign-ups
- Nivea puts a face to its name
- AXN kills the competition
- Hot favourite TBWA wins SIA account
- M1 deals some flash fun over CNY