Adidas PR eyes Blink

Hong Kong - Adidas Hong Kong has tasked Blink Events & PR Consultants to run its guerrilla marketing campaign for the Standard Chartered Marathon.

Blink, an independent PR agency established last year by Brenda Wong, former account director of sports marketing group Octagon Hong Kong, is likely to become adidas' sole PR agency after it won the adiZero, adiPure and soccer campaigns in recent months.

But Blink said the agency is still in the early stage of discussions with adidas.

Meanwhile, Blink will be responsible for organising adidas' plans to crash the Standard Chartered Marathon, which has New Balance at the official sportswear brand, in Hong Kong next month.

Adidas will use the event to promote its adiZero collection throughout the race and via retail promotions inviting public to donate used shoes for charity purpose.

AdiZero's print ad created by TBWA has been rolled out, with media buying and planning from Carat.