Resorts World at Sentosa plans regional assault
Published: Jan 09, 2009
Malaysia – TBWA and Genting International’s Resorts World at Sentosa is launching a guerrilla campaign in the lead-up to the 2010 opening of the resort.
The aggressive marketing campaign will encompass the region, covering countries such as Malaysia, China, India, Indonesia and Thailand, said Robin Goh, assistant vice president of Resorts World at Sentosa, adding that the company would be “casting its net far”.
Goh declined to reveal further details of the plan. He said the process is still being finalised and will only be made known in June.
“To keep the surprise element, we will not be releasing such information at this point. Resorts World at Sentosa is also leveraging Genting International’s extensive sales network, which currently spans 18 cities throughout Asia,” said Angela Lam, deputy vice president of market development for Resorts World at Sentosa.
“We work closely with Genting International’s sales offices in these markets, as well as the Singapore Tourism Board offices,” she added.
Resorts World at Sentosa Related Stories:
- Suntec and RWS come together for MICE
- Resorts World has Eyes for Changi
- RWS picks brand ambassadors
- SingTel wins S$21 million RWS contract
- ESS teams with Resorts World Sentosa
- Grebstad Hicks wins PR duties for RWS
- OMD wins Resorts World account
- Y&R tipped for Resorts World Sentosa
- Marina Bay Sands hires 1,000
- Sentosa appoints OMD
- RWS continues creative review
- TBWA resigns Resorts World Sentosa biz
- More jobs promised for Singaporeans
- Is Thailand tourism terrific No Longer?
- RWS gets dressed for success
- RWS avoids landing in hot 'shark fin' soup
- Sentosa next stop for APBS's Teo
- Nihalani joins Suntec, Arabadjieva to Resorts World at Sentosa
- TBWA lands Sentosa IR business
Before i went on my vacation i looked at a lot of hotels Spain had and most in the main cities had pretty aggressive marketing campaigns.