Zed Digital names Singapore GM

Singapore - In a bid to strengthen its digital operations in Singapore, ZenithOptimedia has hired Adam Hemming as general manager for Zed Digital.

This is Zed Digital's first significant appointment after its APAC client services director Shalabh Pandey quit in September, last year. Hemming relocates from Sydney where he was working with Isobar.

"I am delighted to have Hemming on board to lead our strong & rapidly expanding digital team," Vikram Bansal, managing director, ZenithOptimedia, Singapore said.

"With the global economic downturn hitting our shores, clients are hard-pressed for more ROI driven recommendations and channels. Digital, as the most accountable of channels, is at the heart of delivering ROI," Bansal added.