SMRT Media wins big overseas

Singapore - SMRT Media is part of a three-company consortium that has won a massive 10-year advertising contract for the new Dubai Metro.

Along with Dubai-based Kassab Media and Wellmark Communications, SMRT Media beat off stiff competition to plan the advertising space, attend to design, operation and marketing of media services for the Dubai Metro - a driverless system to be operated by the Dubai Roads & Transport Authority (RTA), which is scheduled to open by September 2009.

The consortium will plan the advertising space in the 47 stations, as well as the 87 trains within the Dubai Metro Network. International media reports have stated the advertising contract is worth S$1.2 billion, though SMRT would not disclose the figure.

"With our expertise in this area, combined with our partners' extensive media knowledge and good insights of the region, the consortium believes that we have assembled a winning formula to spearhead this project," SMRT Media's managing director Teo Chew Hoon, said.

"We look forward to bringing innovative and exciting media solutions to Dubai's first ever metro network."

The metro is expected to have a ridership of over 300,000 people per day by 2010.A management office comprising staff from the consortium partners will be set up in Dubai to oversee the project. 

"We have vast experience managing transit and out of home advertising, and will continue to grow our business locally and overseas," Hoon said.