NETS appoints

Singapore - E-payment brand NETS has appointed BBDO to handle its creative account following a pitch.

NETS, which works with MindShare for its media buying and planning business, was founded in 1985. Previously it partnered with The Alchemy Partnership for its creative account, but the incumbent did not participate in the recent pitch.

"NETS is one of the great Singaporean brands and we are delighted to be working with them," Jean-Paul Burge, CEO of BBDO/Proximity Singapore, said.

"They have a terrific portfolio of products and highly evolved sense of leadership in their category."

NETS was unavailable for comment at the time of writing.