Sentosa launches media review
Published: Jan 06, 2009
Singapore - Sentosa Development Corporation has kicked off a review for its SGD$3 million media account, in a move to consolidate its media business with one agency.
Currently, the media duties are shared between AGI Communications, OMD and ZenithOptimedia.
The agency nominated for a year, with an option to extend for another year, will be tasked to perform strategic media planning for all business units namely branding, leisure, Sentosa Cove and Sentosa Golf Club across markets like China, Malaysia, India, Australia and others.
In a recent creative appointment, Sentosa Leisure Group had awarded its two-year tactical marketing account to Saatchi Lab.
Currently, the media duties are shared between AGI Communications, OMD and ZenithOptimedia.
The agency nominated for a year, with an option to extend for another year, will be tasked to perform strategic media planning for all business units namely branding, leisure, Sentosa Cove and Sentosa Golf Club across markets like China, Malaysia, India, Australia and others.
In a recent creative appointment, Sentosa Leisure Group had awarded its two-year tactical marketing account to Saatchi Lab.
The tender for the two-stage pitch process closes January 9.
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