Promotional activity is beyond the product

Malaysia - Edelman's secret to success is to look beyond the promotional activity in a campaign, the PR agency has revealed following its recent wins at the Malaysia PR Awards 2008.

It won top honours for Promotional Activity of the Year for Veet, a Certificate of Excellence for Public Affairs Campaign of the Year (Shieldtox's anti-dengue campaign) and Honourable Mention for Technology Campaign of The Year (Windows Live and MSN).

Edelman used a 'spokesperson' to promote the products to do the job.

“The idea is to approach the end consumers and stakeholder through an engaging campaign,” said director of Edelman, Aileen Han. 

The agency took to the schools in the Shieldtox campaign to give educational talks to the young ones.  

In last week's report, Advertising + Marketing highlighted the other winners namely, Arc Worldwide, Weber Shandwick and big winner Fleishman-Hillard. 

Established in Malaysia since 1984, Edelman’s client portfolio includes organisations from the pharmaceutical, technology, personal care and food sectors.