CitySuper dives into social media

Hong Kong - Specialty retailer CitySuper made its first foray into online advertising, using the MSN-Windows Live platform to promote itself as the ultimate lifestyle shopping destination.

The group has launched a City Blogger page on Windows Live covering four separate categories; CityEating, CityCooking, OpenWine and LifeStyle.

The campaign was developed by Pixel Media and Microsoft Advertising in a bid to engage its current and potential customers in a newer way. Pixel Media is the exclusive sales representative for Microsoft Advertising and the campaign marks CitySuper's first use of the online medium for advertising.

The blog will act as a supplement of its official site to provide additional and more casual information to the CitySuper community.

Bonnie Chow, marketing manager at CitySuper, said City Blogger would be an important channel to deliver value and vision of the CitySuper brand to customers.

Winky Chan, managing director of Pixel Media, added that social media and blogging had grown tremendously over the past two years and had already hit the critical mass.

"More advertisers utilize community and blog platform to engage with their audiences," she said.