Sentosa to Saatchi Lab

Singapore - Sentosa Leisure Group has awarded its two year tactical marketing account to Saatchi Lab, replacing incumbent AGI Communications in the process.

"We look forward to working with Saatchi Lab for strategic and creative support in managing our portfolio of location-based activities, aimed at different target audiences," Lee Huei Chern, Marketing Director, Sentosa Leisure Group said.

"This will better align our tactical marketing efforts with our new brand strategy and positioning as Asia's Favourite Playground."

Saatchi Lab is now tasked to conceptualise, develop and implement creatives to support Sentosa's various tactical marketing efforts.

"We are extremely pleased with this win, and really excited to partner with Sentosa for their future tactical marketing activities. Beyond just creativity, we believe we were chosen for our client-friendly infrastructure that is unique to Saatchi LAB, and our end-to-end offerings - from strategic planning, ATL, interactive to BTL," Moses Goh, CEO, Saatchi Lab, said.