Bloodied Mary
Published: Dec 18, 2008
Singapore - The Traffic Police Department of Singapore has reverted back to shock tactics with the launch of a new anti-drink drive campaign which also marks the Department's first ever effort online.
The campaign uses alcohol associated words such as 'Bloody Mary' to hammer home the severe consequences of drink driving.
AGI Communications was responsible for TVCs and print executions while the online component developed by Pixel Media Singapore and its game portal partner Viwawa.com, involves an interactive online game as well as banner ads.
The online game component runs till February while offline executions go on for a year.
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