GWDS - January
Published: Oct 08, 2009
Who is the super senior FMCG marketer who was supposed to be honoured in his home town in Australia with an honourary doctorate from his local university? Everything was set up, the university officials were ready, the local TV and newspaper press were assembled, the town community hall was decked out with flowers, tea and bickies, and then ... nothing. Unfortunately he was home fast asleep in bed nursing a massive hangover.
Want more? Read Marketing's Jan/Feb 2009 issue.
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