SPH ramps up cross-media offering

Singapore - Singapore Press Holdings (SPH) is expanding its range of cross-media advertising packages in a move it says it is not tied to the impact of the global recession.

SPH has begun offering three new cross-media packages to clients that cover its large suite of newspaper, online, magazine, mobile, out-of-home and event properties, and can be targeted to specific audiences. The media company told Marketing the demand for cross-media deals from both clients and media agencies has increased.

"We were all the more convinced that this is the right way to go when our launch timing coincided with the financial downturn, when advertisers are seeking ways and means to get more value for their investment. We want to let advertisers know that SPH is their partner in business for the longer term and we intend to weather the tough months ahead together with them," an SPH spokesperson told Marketing.

SPH marketing director Tan Su-lin Tan said this is not the first time the company has offered cross-media deals but SPH is now promoting them "in a more concerted way".

SPH is also offering discounts of 28% to 40% to clients who invest in the cross-media packages for campaigns running between January and March. The cross-media deals have been developed by SPH's Strategic Marketing Department, a new unit which was set up in September and is headed by SPH New Media general manager Geoff Tan.