HPB's $8m media up for grabs

Singapore - Following the start of its creative pitch, the Health Promotion Board (HPB) has launched a tender for its SGD$8.2 million media account covering the healthy ageing, adult and youth health division.

The agency nominated for a year will be tasked to carry out research, develop media strategies and plan the media schedule among other things. The media duties for HPB are currently split between PHD and MindShare.

According to the government website, the first round of the shortlist will be announced next month, after the tender closes on 9 January. Other ongoing pitches for HPB apart from the creative are for the healthy ageing and adult division and youth divison.