Ming Pao Weekly revamped online

Hong Kong - One Media Group's weekly magazine Ming Pao Weekly has revamped its website to provide more value to advertisers by extending their exposure to the online platform.

The enhanced website now has a "luxury plaza" section that features watch and jewellery news, brand and beauty features, party and star trends. Dior and Cartier are among the luxury brands that have signed up for the online campaigns.

Another new addition on the website is the electronic version of the magazine that members can subscribe to.

Vivian Chan, deputy sales director for Ming Pao Weekly said that the sales team has plans to add hyperlinks and promotions of the advertisers on the e-magazine in the near future.

Chan said they hope to attract a wide range of advertisers from luxury brands, fashion, jewellery and watch brands, beauty and skincare advertisers, home appliance brands to travel agencies to launch online campaigns on its website.

She said in the current slowing market economy, advertisers should continue to "keep exposure". Despite the limited budgets they now have, they should consider to maximise exposure to pick up audience and gain advantage. Chan added Ming Pao Weekly is now able to offer exposure in both the magazine and in the virtual world.

Although some marketers have reduced their advertising commitments for the year ahead, Chan is still optimistic as she pointed out that Ming Pao Weekly is a very respected, healthy and family-oriented magazine for the middle to upper levels largely female readers.

The soft launch of the Ming Pao Weekly website coincides with One Media Group's 40th Anniversary celebrations this year.