UniSIM goes Tribal

Singapore - SIM University (UniSIM) has selected Tribal DDB after a three-way pitch involving Grey and Saatchi Lab in the final round.

UniSIM would only confirm the news while an official statement has yet to be released. The appointment is for 2009 and follows shortly after Tribal DDB picked up Singapore Institute of Management's SIM Professional Development creative account.

UniSIM is the country's first and only privately-funded university focusing on upgrading and learning needs of working professionals and adult learners.