Hill + Knowlton opens Shenzhen office
The first international PR agency to open its doors in China 34 years ago, has now expanded its footprint to Shenzhen wi... » More
News
H&M’s Nyden drops collection with minimal marketing
After the pre-launch in April and minimal information followed, H&M’s new millennial-focused brand - Nyden - finally rol... » More
Sing Tao bolsters its supremacy in education & parenting with on-offline marketing solutions
In serving a Chinese community that places a very high priority on education, Sing Tao Group has evolved into a highly e... » More
Fake online reviews on the rise: A marketing strategy for online retailers?
A CNA programme also spoke to a recruiter, who referred to the practice as a “marketing strategy” to boost sales of a pr... » More
Robert Gaxiola set to exit manghamgaxiola mcgarrybowen
In an interview with Marketing, Gaxiola shares his views on working in an independent agency, handling shrinking budgets... » More
Heinemann Asia Pacific picks Happy Marketer as digital agency
The appointment is for a period for one year, with no incumbent to the account.... » More
MCI chooses agency to handle integrated marketing duties for SG Bicentennial
JWT, Gushcloud, Ogilvy Singapore and Tribal Worldwide were seen vying for the account. ... » More
iflix partners Complex Networks to boost original content offering
Localised versions of video series such as "Hot Ones", "Sneaker Shopping" and "Complex Closets" will be created.... » More
IPG Mediabrands’ Reprise to be led by Darren Yuen as group MD
Yuen also told A+M that the hype surrounding data and analytics is "a very clear sign" of its importance in the future.... » More
AIA names new CMO as Eric Chang takes CEO Designate role at AIA General
Heng Zee Wang will take on the CMO role.... » More