Former Prudential marketer Angela Hunter now country president at Chubb Life
Hunter left Prudential in August, and was replaced by OCBC’s chief marketing officer Goh Theng Kiat.... » More
News
The Trade Desk partners with China’s top three streaming video platforms
The global advertising technology company partners with Baidu Exchange Services(BAT), iQIYI, Tencent Social Ads, and You... » More
Ill-defined and unclear: Are SIA’s premium economy seats coming across as a downgrade?
The premium economy is currently "ill-defined and not broadly understood" and the brand cannot afford to "muddy the wate... » More
ifc mall works with Santa school to celebrate Christmas
In collaboration with US-based Santa school Northern Lights Santa Academy, the Christmas installation features six inter... » More
Netflix available on IPTV set-top boxes for LG U+’s customers
Netflix is available on IPTV Set-top Boxes for the first time in South Korea while customers can connect to Netflix by p... » More
Mobile commerce poised to overtake desktop shopping in Hong Kong
Hong Kong is one of the frontrunners among APAC in the global transition to mobile shopping, nearly half a decade ahead ... » More
Beauty company Coty picks media agency in Asia for regional duties
Marketing understands that the agency will handle duties for Southeast Asia, Hong Kong, Taiwan and India. ... » More
Netflix tests RM17 mobile-only plan in MY to understand consumer interest
This move follows Netflix's recent plans to attract more users in Asia, as it tests lower priced subscription plans. ... » More
GO-JEK to roll out beta mobile app in SG before Christmas
This comes after GO-JEK entered into a regional partnership with DBS Bank ahead of its Singapore launch.... » More
McDonald’s MY jumps on Pokémon hype with new Happy Meal set
Meanwhile, Resorts World Genting also announced that it is launching a Pokémon festival beginning 1 December 2018.... » More