ADK versus WPP: A breakdown of the statements exchanged so far
ADK has remained firm on accepting Bain Capital offer despite WPP objection.... » More
News
What Malaysian brands are doing to spread light this Deepavali
Here's what some of the top brands and agencies are doing for this year's Deepavali campaigns.... » More
Aspial marketer: How you can help drive decentralisation within your organisation
"Change doesn't need to be driven by the marketing director. Change can be driven by a brand manager or even a project m... » More
Kino-mo and People n Rich partner to unveil new visual solution in MY
The new solution will be marketed through Velocity Outdoor Asia. ... » More
Circles.Life eyes regional expansion, to bolster operations in Indonesia
This follows the recent launch of its Circles Switch initiative, which allows consumers to experience its "try before yo... » More
Brand trust and attitude to personal data contrasts among SEA consumers
While Singaporeans are failing to see the value exchange from sharing personal data with brands, countries such as Indon... » More
‘It’s imperative that as a brand, you cannot work in silos’
There shouldn't be any excuse from either the creative or media team that companies should compromise on either the plac... » More
Singtel fined SG$500,000 for fibre broadband service disruption
The incident affected close to 90% of SingNet’s fibre broadband subscribers, and lasted nearly 24 hours.... » More
M1 sees 21.8% drop in marketing spend year-on-year
This was down from SG$6.3 million in 2016 in the same quarter, to SG$4.9million this year.... » More
Case study: Winning strategy behind Astro and MDEC’s eRezeki and eUsahawan campaign
The campaign generated 78% ROI, and reached 10 million Malaysians on TV and radio. Read more here. ... » More