News

14/12/18 Fri14/12/2018 Fri 11:56 in Malaysia by Janice Tan

MCMC shuts down Mad Labs following Nestlé QR codes fiasco

Earlier this week, MCMC received a report from Nestlé Malaysia regarding the QR codes that appear on certain Nestlé prod... » More

14/12/18 Fri14/12/2018 Fri 11:49 in China by Sharon Kwok

Supported by technology from Alibaba Group, the store provides a unified, one-stop digital experience across the Starbuc... » More

14/12/18 Fri14/12/2018 Fri 11:46 in Hong Kong by Sharon Kwok

Candice Wong, digital marketing & e-commerce manager, Hong Kong & Taiwan, opens up to Marketing about the insights drawn... » More

14/12/18 Fri14/12/2018 Fri 11:42 in Singapore by Farzanah Farveen

The collection has been launched for consumers to coincide with the festive season and will continue till Chinese New Ye... » More

14/12/18 Fri14/12/2018 Fri 11:35 in Singapore by Farzanah Farveen

"We went through a restructuring exercise that affected some of our marketing team’s sub-departments in our Singapore of... » More

14/12/18 Fri14/12/2018 Fri 11:15 in Hong Kong by Simon Yuen

In his new role, Fernando Suárez de Góngora is responsible for leading Emirates’ sales and promotions efforts and will f... » More

14/12/18 Fri14/12/2018 Fri 11:13 in Singapore by Farzanah Farveen

He was most recently the regional director of marketing science, Asia Pacific, before which he managed Facebook’s market... » More

14/12/18 Fri14/12/2018 Fri 10:57 in Malaysia by Janice Tan

He is currently the head of retail business and the appointment is effective 1 January 2019.... » More

14/12/18 Fri14/12/2018 Fri 10:50 in Malaysia by Janice Tan

It’s important to keep the pace of digital spend in line with business needs.... » More