News

05/03/15 Thu05/03/2015 Thu 10:08 in Singapore by Rezwana Manjur

AWARE Singapore slams Nivea for playing up women’s insecurities

The brand said it used “exaggerated humour” in this video to present a problem-solution ad. More here.... » More

04/03/15 Wed04/03/2015 Wed 16:20 in Global by Noreen Ismail

A new study shows Asian online shoppers are the least satisfied with their overall online and in-store shopping experien... » More

04/03/15 Wed04/03/2015 Wed 13:23 in Malaysia by Contributor

Malaysia’s brand custodians need to achieve a balance between brand consistency and regional flexibility.... » More

04/03/15 Wed04/03/2015 Wed 13:13 in Insurance by Rezwana Manjur

The company has launched a campaign to change driving behaviour and make roads safer in Malaysia.... » More

04/03/15 Wed04/03/2015 Wed 12:23 in Global by Staff Writer

Under Armour has enlisted with Oscar-winning actor Jamie Foxx and NBA All-Star Stephen Curry to launch the brand’s globa... » More

04/03/15 Wed04/03/2015 Wed 12:21 in China by Staff Writer

凯维公关宣布Harriet Gaywood出任中国区董事总经理。她接任即将离职的原董事总经理沈昳丽。 Gaywood将长驻上海，负责管理北京和上海的办公室，并与凯维中国领导团队紧密合作，致力于推动业务发展，完善员工培训体系。 Gaywoo... » More

04/03/15 Wed04/03/2015 Wed 12:18 in India by Noreen Ismail

In celebration of Microsoft Office’s 25th anniversary, the company created a new font that functions as an interactive t... » More

04/03/15 Wed04/03/2015 Wed 12:10 in Global by Noreen Ismail

Mindshare, the global media agency, will launch in New Zealand, with Samantha Osborne its managing director.... » More

04/03/15 Wed04/03/2015 Wed 12:07 in Singapore by Staff Writer

À La Carte Productions, a division of Peter Knipp Holdings, has appointed HEAT branding as the official Public Relations... » More

04/03/15 Wed04/03/2015 Wed 12:05 in China by Staff Writer

电通安吉斯集团中国宣布成立全新业务部门Amplifi，以数据为基础，负责集团的媒体投资管理、内容营销、程序化购买与全球媒体战略合作，包括其程序化购买平台――安纳特(Amnet) 。电通安吉斯集团中国区集团执行总经理谭铭飞说﹕「中国市场已经... » More