Ford adds audio app FM to in-car mobile platform
FM, an audio app that has one of China's largest collection of audio recordings for mobile, is Ford's latest addition to... » More
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AR tech glams up HSBC HK$150 banknote
How do you make an ordinary collectible banknote extra special using technology? Read more on HSBC's marketing gimmick b... » More
Google shift Hong Kong PR to Ogilvy
After more than six years with The Hoffman Agency, Google has moved its entire PR business to Ogilvy Public Relations.... » More
Uth Creative secures Carlsberg’s Rugby Sevens work
After dropping WPP agency JWT, Carlsberg Hong Kong has handed its 2015 Hong Kong Rugby Sevens campaign to Uth creative.... » More
Tokio Marine launches regional brand campaign
Tokio Marine has launched a company wide rebranding initiative that unifies its Tokio Marine Life and Non-Life marketing... » More
AWARE Singapore slams Nivea for playing up women’s insecurities
The brand said it used “exaggerated humour” in this video to present a problem-solution ad. More here.... » More
Shoppers dissatisfied with online shopping experiences
A new study shows Asian online shoppers are the least satisfied with their overall online and in-store shopping experien... » More
Is it time for Malaysian brands to consider regional expansion?
Malaysia’s brand custodians need to achieve a balance between brand consistency and regional flexibility.... » More
Allianz Malaysia rallies public to catch irresponsible drivers
The company has launched a campaign to change driving behaviour and make roads safer in Malaysia.... » More
Under Armour launches global campaign
Under Armour has enlisted with Oscar-winning actor Jamie Foxx and NBA All-Star Stephen Curry to launch the brand’s globa... » More