Will McDonald’s rebranding plan be good enough?

In response to modest growth in sales in the Asia-Pacific and a public relations storm kicked up by the Husi Shanghai me... » More

Consumer confidence in Hong Kong sees big drop

Hong Kong’s consumer confidence index reported an eight-point decrease over the previous quarter, from 111 to 103, the b... » More

House News contributors take to Facebook after shutdown

Despite the shutdown of independent news agency House News on Saturday, contributors will keep the spirit alive through ... » More

Philippine Star ventures into TV with new lifestyle show

The Philippine Star has become the first newspaper in the country to venture into television with the launch of Modern L... » More

Malaysia Airports aims to become retail hub

Malaysia Airports has chosen Lowe as its strategic retail branding agency, to create consumer engagement platforms for k... » More

Kopiko faces BIR tax evasion case

Exclusive distributor TriDharma Marketing owes the BIR tax liability amounting to P4.47 billion.... » More

How tighter budgets are helping online marketing

Tighter budgets might be doing good for online marketing, with APAC marketers tracking greater effectiveness for their e... » More

What does the future hold for outdoor advertising?

What can we do to create human experiences within these spaces?... » More

WATCH General Mills teaches you #HowToDad right

Promoting the new peanut butter Cheerios, the campaign shows modern day fathers #HowToDad and do it right.... » More

Maybank on justifying a move to digital

Here’s how the bank put innovation in its digital engagement in a heavily regulated industry.... » More