News

04/03/15 Wed04/03/2015 Wed 13:23 in Malaysia by Contributor

Is it time for Malaysian brands to consider regional expansion?

Malaysia’s brand custodians need to achieve a balance between brand consistency and regional flexibility.... » More

04/03/15 Wed04/03/2015 Wed 13:13 in Insurance by Rezwana Manjur

The company has launched a campaign called Malaysians Against Irresponsible Drivers (MyAID) through which it aims to “ch... » More

04/03/15 Wed04/03/2015 Wed 12:23 in Global by Staff Writer

Under Armour has enlisted with Oscar-winning actor Jamie Foxx and NBA All-Star Stephen Curry to launch the brand’s globa... » More

04/03/15 Wed04/03/2015 Wed 12:18 in India by Noreen Ismail

In celebration of Microsoft Office’s 25th anniversary, the company created a new font that functions as an interactive t... » More

04/03/15 Wed04/03/2015 Wed 12:10 in Global by Noreen Ismail

Mindshare, the global media agency, will launch in New Zealand, with Samantha Osborne its managing director.... » More

04/03/15 Wed04/03/2015 Wed 12:07 in Singapore by Staff Writer

À La Carte Productions, a division of Peter Knipp Holdings, has appointed HEAT branding as the official Public Relations... » More

04/03/15 Wed04/03/2015 Wed 12:05 in China by Staff Writer

电通安吉斯集团中国宣布成立全新业务部门Amplifi，以数据为基础，负责集团的媒体投资管理、内容营销、程序化购买与全球媒体战略合作，包括其程序化购买平台――安纳特(Amnet) 。电通安吉斯集团中国区集团执行总经理谭铭飞说﹕「中国市场已经... » More

04/03/15 Wed04/03/2015 Wed 12:01 in Hong Kong by Apple Lam

Has the tide of shared and collaborative consumption truly washed its way to Hong Kong?... » More

04/03/15 Wed04/03/2015 Wed 11:58 in Global by Rezwana Manjur

Pizza delivery experts Domino's Pizza is giving customers yet another new way to place their order, all from the conveni... » More

04/03/15 Wed04/03/2015 Wed 11:46 in Hong Kong by Jennifer Chan

LG's new digital-heavy integrated campaign will see 10,000 pieces of clothing mailed out to its customers.... » More