Report: Chinese consumers set to totally reshape the world’s luxury market in the 2020s
Rather than just purchasing physical luxury items, Chinese consumers are embracing and redefining luxury in a whole new ... » More
News
Cityplaza and Coca-Cola go huge for CNY with their veritable funhouse of installations and workshops
The shopping mall has installed five interactive game zones, each representing good fortune for an element of someone's ... » More
Liu Yi Fei revealed as a surprising adidas brand ambassador in an extremely traditional CNY campaign
Along with Liu, the CNY campaign ad features a medley of other athletes and celebrities performing together in a traditi... » More
Former Dentsu biz director Pearlina Chan heads over to Samsung Electronics
Chan spent over a decade with the network.... » More
A recap of the winning theme for this year’s CNY and how to avoid repetition
"It’s not that the work is bad per se. There’s some great craft and story there, but because it’s just so familiar, grea... » More
Convenience and speed outrank brand loyalty among Singaporeans, finds Google
It also saw a 44% increase in “near me open now" searches. As such, brands with a physical presence will be able to capi... » More
Great Eastern urges consumers to ‘lifeproof’ their loved ones
For the upcoming Lunar New Year, the first expression of the campaign celebrates the multigenerational family.... » More
Gaming firm Ampverse partners Thai esports team Bacon Time
Under the partnership, Ampverse can help Bacon Time forge brand sponsorships, merchandise lines, and other unique intell... » More
CleverTap further expands into Thailand market
These three customer wins add on to its existing customer, Gojek-backed app GET.... » More
Netflix and Spotify curate special content for users to indulge in this CNY
Available in Singapore and Malaysia, Netflix's CNY collection has over 100 Chinese films, while Spotify's playlists feat... » More