BBDO Guerrero wins Grab Philippines Assignment

BBDO Guerrero has won an assignment with Grab Philippines to develop its next campaign. The agency has been tasked with ... » More

Jewel Changi rolls out animated stickers: A boost for the brand experience?

"Brands are also able to analyse the performance of different created stickers, and build on these insights to develop o... » More

Walt Disney appoints David Shin as vice-president and general manager of HK and Taiwan

Shin will be responsible for the company’s direct-to-consumer (DTC), studio, content sales and channels businesses in bo... » More

AXA HK, CUHK, and Oxford VR, launch Asia’s first VR psychological programme

This collaboration, entitled ''Yes I Can'', aims to offer a new mental health solution for social avoidance. ... » More

Visa forges over a dozen partnerships to push multi-sensory branding globally

A recent research by Visa found that the sensory branding increases perception of security, positive brand perceptions, ... » More

Golin appoints Sandra Gin to its Hong Kong team

Aiming to expand digital offerings and grow its digital business, Golin hopes the appointment could facilitate the colla... » More

BANDAI NAMCO’s marketing lead Jennifer Poulson heads to Riot Games

During her time at BANDAI NAMCO, Poulson led regional marketing, publishing, digital sales and eSports efforts for the i... » More

Malaysian telcos and MCMC vow to improve CX and tighten consumer protection

MCMC expects an increase in consumer satisfaction index from 4.00 out of 5 in 2018 to 4.30 this year, once the improveme... » More

Facebook hunts for agency lead to oversee global network agencies in SG

It is also on the lookout for an individual to helm the role of agency and partner, marketing manager, Asia Pacific.... » More

JWT Singapore’s head of digital Riku Vassinen resurfaces at Ogilvy Africa

Vassinen told Marketing he wants to bring the best of his skillsets and experience, and combine them with new digital th... » More