Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

To The New offers end-to-end digital video capabilities

share on

To The New, a digital solutions agency, has launched VIDEO+ solution at the MIPCOM 2014 in Cannes, France.The new solution innovatively integrates brand solutions, content creation, operations, cloud-based platform development and proprietary tools for marketing and analytics. The solution is designed to offer brands end-to-end digital video capabilities, enabling them to leverage the power of video to help drive consumer awareness, engagement, and conversion. Underpinned by proprietary technology, it also offers in-depth viewership and audience analytics for video platforms.According to Nielsen, over 60% of marketers believe that videos will dominate their communication strategy moving forward. A recent report from comScore also revealed that online buyers are 64% more likely to buy a product after watching a video.Indeed, digital video sharing is growing at a fundamental rate, which is a point, Puneet Johar, CEO of To The New commented on. He said: “The exponential growth of digital video sharing and consumption is pushing brands to integrate video in their communication strategy on all social platforms. TO THE NEW VIDEO+ will empower brands to leverage digital videos to drive engagement, maximize reach and ROI all with a single solution."The proprietary products of To The New that are part of this solution include ThoughtBuzz for social analytics, Blogmint for crowdsourcing and DDEX for distribution.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window